Despite the winter chill, skaters continue to embrace the seasonal magic at Bryant Park’s iconic outdoor ice rink. Operated by Rink Management Services under the leadership of Tom Hillgrove, the rink remains a major attraction in New York City. With over 5,000 skaters on its busiest days, this beloved winter spot not only offers entertainment but also plays a significant role in the city’s seasonal economy.
Bryant Park’s ice rink operates as a finely tuned system, welcoming thousands of visitors each day. While admission is free, many guests—particularly tourists—opt to rent skates, contributing to the rink’s financial success. In the 2022-23 season alone, skate rentals generated approximately $8.5 million in revenue, with this season’s projections reaching $10 million.

Beyond skating, the Bank of America Winter Village at Bryant Park enhances the festive atmosphere with rinkside dining and a collection of Holiday Shops selling unique gifts and seasonal treats. While the market closed on January 5, the Winter Village will continue to welcome visitors until March 2, as reported by the official website of the City of New York.
Tom Hillgrove, president of Rink Management Services, described the rink’s operations as “a well-oiled machine,” emphasizing its efficiency and popularity.
Hillgrove, who oversees multiple rinks nationwide, also shared an insider tip: “The perfect day for skating is when it’s 40 degrees.”
Dan Biederman, president of the Bryant Park Corporation, highlighted the rink’s financial independence, noting that “Bryant Park’s winter operations are fully self-funded, with no public money or city fees.”

The ice rink’s charm is amplified by its stunning urban backdrop, offering skaters a picture-perfect setting amid Manhattan’s skyscrapers. The twinkling lights, festive decorations, and lively ambiance create a winter wonderland that attracts both locals and tourists.
Compared to other New York City rinks, Bryant Park stands out for its accessibility and self-sustaining model. Unlike Central Park’s Wollman Rink, which pays over $3 million annually in fees, Bryant Park’s rink operates without city funding, instead reinvesting its earnings into free lessons, games, and community programs.

Bryant Park’s ice rink is more than just a seasonal attraction—it is a vital contributor to the local economy and community. Generating millions in revenue while employing 220 locals each season, it continues to bring winter joy to thousands. As the Winter Village remains open until March, visitors can still experience the magic of one of New York City’s most beloved winter destinations.